Little Oak Baby Formula Campaign (Spec)
Motherhood doesn't come with a consistent emotional temperature. It is, by nature, a life lived inside contradiction — the overwhelm and the love arriving at the same moment, the desperate need for quiet existing alongside the fear of missing something, the grief of your old self sitting right next to the pride of who you're becoming.
Little Oak was built from that truth.
This spec campaign for a baby formula brand isn't really about formula. It's about the mothers holding the bottle — and the weight of every judgment, comparison, and expectation that comes with it. Feeding a baby should be one of the simpler things. Instead, it becomes a referendum on who you are as a mother.
The campaign asks that we stop making mothers justify their choices, and start making them feel seen in the full, complicated reality of what they're living through.
Produced using Higgsfield AI, Davinci Resolve, and Adobe Photoshop, and developed entirely as a self-directed creative project, Little Oak represents my approach to art direction: rooted in emotional strategy, built around a cohesive visual world, and always in service of the human truth behind the product.
